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CAPID explores Benjamin Moore’s Color of the Year 2017

November 20, 2016

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Benjamin Moore’s Color of the Year, Shadow 2117-30, is allusive and enigmatic — a master of ambiance.

BY THE BENJAMIN MOORE COLOR AND DESIGN TEAM

“It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.” —Ellen O’Neill, Creative Directorbmc_coty_article_03_sunsetlight_desktop bmc_coty_article_04_eveninglight_desktop bmc_coty_article_05_eveninglight_desktop

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