CAPID Designers Interview: Genoveve Serge

CAPID Designers Welcome Genoveve Serge


Contact her @ 805-499-8998

Email her @

Visit her online:






Welcome Genoveve,

What is your specialty or niche market?

Visualizing the finished project outside of the existing walls and floor plan. I develop the entire home for my Clients. There are times I’ve walked into a project and recommended so much more than what I was signed up to do. I’m talking about expanding the square footage, adding on, whether it’s a second story or outdoor dining area. Always maximizing the value of the home and not just with pretty furniture and paint.

How long have you been in the design industry?

20 years plus and I look forward to every new adventure in design. No two Clients are ever alike. I want their personality and lifestyle to show through. Their homes should make them happy at the end of every day.

A longtime Client recently having spent the holidays in the hospital called me upon her return home. “Just wanted you to know how wonderful my home made me feel, the colors and furnishings we selected are so beautiful, so happy to be home!”  This is what I strive to achieve on every project.

What is the one item in your home that you couldn’t live without?

My coffee maker. We use an old fashioned peculator and brew freshly ground dark full bodied coffee. A must when you are up before the sun rises.

Who is your favorite celebrity designer?

Alexa Hampton for her classic style.

Where do you find your design inspirations?

Mostly from my Client’s treasures and the way every home speaks to me.

What is your favorite design job ever and why?

I have fun on every job even the most intense. There is always an upside an always a solution!

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Is there a current design trend that you’re really loving right now?

I really prefer the more personalized eclectic design, meaning nothing matchy but rather borrowing elements from traditional, modern, Mediterranean, while infusing beautiful color.

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Do you have a favorite “go-to” paint color right now?

Not really.  Paint differs so much with lighting that it really makes it difficult to use the same color over and over. Just never works for me.

What’s the best piece of design advice you give ALL your clients?

Communication is key! Yes it’s true after years of working with someone I can almost read their mind but this is never the case when starting out. I never take for granted that they, the Client, will be living with my recommendations for years to come,  so it’s critical they approve everything.

What is your design philosophy?

“The design investment in your home should stand the proof of time. I prefer clean understated elegance, comfortable living and quality interiors with an outdoor influence.pic 5 genoveve serge

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What is the most unique project you’ve ever done?

12,000 square ft. mansion plus a guest house. I was the design coordinator for “Design House 04”; the largest and most profitable showcase house to date in Ventura County. This was a year and a half long project in where I coordinated 40 plus interior designers. So many specifications, unique designs from all who participated. pic 4 genoveve serge

Who is your favorite fashion designer?  Tory Burch

What is your guilty pleasure?   Crème Brulee

What is your favorite vacation spot? Banff Springs Canada

What other ways can we connect with you?




CAPID Designers Interview: Angela Radley

CAPID designers welcome Angela Radley, with A. Radley Designs to our conversation.


Contact her @ 818-314-9528

Email her @

Visit her online @ 




Welcome Angela,

What is your specialty or niche market?

My primary interest is remodeling and renovation. While furniture and fabrics are fun, there’s nothing like working with the interior architecture to improve the function or light in a space, or transform a look.  Kitchens and bathrooms are favorite rooms to re-design because they have the biggest impact on the homeowners’ lives. I also enjoy the project management aspect. Many people don’t realize all the details that are involved in a project. You need to keep very organized with so many things going on simultaneously.  I come from a family of builders and developers. I believe that’s why I’m comfortable working with the building trade and being involved in the process. It’s exciting to work with clients to develop the design, execute it, and sense the gratification of a well-completed project.

Who is your favorite celebrity designer? 

Alexa Hampton creates the most beautiful interiors. I recently saw her at West Week at the Pacific Design Center and I picked up her book Decorating in Detail. I continue to pour over every page where she showcases her elegant yet practical design style.

Is there a current design trend that you’re really loving right now?  For several years, I could not find anything in navy blue, even in clothing fashion. But when I saw images of Kate Middleton in her gorgeous dark blue dress at her engagement, I knew we’d be seeing a lot of blue soon in interiors as well.  I love the freshness of mixing different blues, solids and patterns, in fabrics, wallpaper, accessories, even lighting. Here’s a bedroom designed by Sarah Richardson. Even with its vibrant prints, there’s a restfulness.

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Here’s a photo of an Alexa Hampton-designed entry for a house in the Hamptons. She really knows how to use blue and white patterns and textures to achieve a casual yet elegant space.


Most over-used design term?

For some reason, I hate the word “bespoke”. Just sounds too contrived.

What is your design philosophy?

Livable spaces are a balance of both style and comfort. If you’re comfortable in your space, this contributes to your sense of well-being.  An article I read stated that, not surprisingly, people that recently remodeled or redecorated were happier and more relaxed.  I can relate to that!

What is your favorite kitchen gadget?

Not really a “kitchen” gadget per se, but this is my newest acquisition to a kitchen drawer. I was so tired of all the charger cords emanating from the outlets that I had my electrician install a power strip in a designated drawer.  All right, who has a spare drawer? I had to relocate the “stuff” inhabiting this drawer to other drawers, but it was well worth it.  Need I mention, my I.T. consultant/husband was not bothered by all the cords. Now we can charge 2 IPhones, 2 IPads, a blue tooth, another device and no one would be the wiser.charger

What is your guilty pleasure?

Wine and chocolate, preferably at the same time.

What is your favorite vacation spot?

When my husband and I visited Italy last year, the highlight was a pasta-making class provided by Chef Fabio Bongianni. Here’s a photo of the Rome market we visited for fresh ingredients to prepare our meal. (Photo courtesy of Bob Radley.)  Rome market (3)